Using Pizza Postcard Direct Mail for Customer Retention Campaigns

This is the sixth in a compilation of articles for the design and rehearse of print media for value added advertising and marketing during tough economic times. This article relates to postcards, one of the most cost-effective way of print advertising if used correctly. If not used correctly, they are often costly with almost no return. Today’s article will give you some pointers on the way to use them correctly with the highest return value. With all of the benefits of postcards, one can find out how postcards are a classic great asset to graphic designers. They allow virtually any artist, including graphic designers the ability to showcase their work. By doing this, people can easily see all that you’re capable of and are able to see the true benefits of signing with you. They are in fact, trusting their business’ reputation with you. In addition to including your best items of artwork in your postcard, there are some other items of information that you should include. Below are one of the most essential tips to getting essentially the most from your postcards.

How To Create The Best Postcard

o Use only high-resolution images - The most common bad feature about cheap postcards will be the image itself. Typically, considering that the postcard creator is saving cash, the style is normally what stock photo or free clipart from the Internet. The trouble with such images is that their resolution is very low. In fact, for some web images, their resolution is not really fit for postcard printing. The fact that your web visitors determine what you might be communicating for many years, they are more likely to receive your message easily. They won’t consider your card as unsolicited mail which means your card is prone to get to the intended recipient. As long as you maintain messages clear and sincere, your target customers will be encouraged to maintain cards as well as show it to their friends and family. Shape - Try to experiment with different shapes. This is the easiest way to obtain the most out of your postcard. Many times salons will create postcards in the shape of brushes, wigs, and combs. This not simply helps in getting attention, and also helps in creating a feel and look in your marketing collateral that is it’s own. So try to use shapes that embody your industry as well as your brand. Many time people see success by creating a shape that’s strictly their logo.

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